Tom Holland’s long-awaited return as Peter Parker generated 718.6 million views in its first 24 hours, surpassing ‘Deadpool & Wolverine’ to set a new global record.
Tom Holland’s return to the role that made him a global star has already made history — and the film doesn’t even open until July. The first full trailer for ‘Spider-Man: Brand New Day’ recorded 718.6 million views within its first 24 hours of release, according to figures confirmed this week, surpassing the previous record set by ‘Deadpool & Wolverine’ in 2024 to become the most-viewed trailer of all time.
The numbers reflect an extraordinary level of pent-up anticipation for a franchise that has been on pause since ‘Spider-Man: No Way Home’ in 2021 — an absence of nearly five years, the longest gap between entries in the Holland-era series. Directed by Destin Daniel Cretton, the film finds Peter Parker attempting to put his superhero identity behind him as he begins college, only to be pulled back into the fray when new dangers emerge and threaten the people he loves most. Zendaya returns as MJ, while Sadie Sink joins the cast in what is being described as a pivotal new role.
The trailer’s record-breaking performance has amplified what was already a significant commercial tracking position for the film. Industry forecasters are projecting an opening weekend in the $200 million domestic range, which would place it among the highest-grossing Spider-Man debuts in franchise history. International markets, particularly in Asia and Europe where Holland’s version of the character has cultivated an enormous following, are expected to add substantially to that figure.
For Marvel Studios and Sony Pictures — which continue to co-produce the franchise under a licensing arrangement — the trailer metrics provide a powerful proof of concept at a moment when the broader superhero genre has faced questions about audience fatigue. The success of ‘Brand New Day’ will be read by the industry as a barometer of whether superhero cinema retains genuine cultural traction with mass audiences, or whether the enthusiasm reflected in the trailer views will translate to actual ticket sales.
Also on the summer superhero slate is ‘Supergirl,’ opening June 26 from Warner Bros. and DC Studios, with ‘House of the Dragon’ actress Milly Alcock stepping into the role of Kara Zor-El under director Craig Gillespie. The DC film, based on a celebrated comic miniseries by writer Tom King, is seen as a key early test of James Gunn and Peter Safran’s rebooted DC Universe.
The 2026 summer movie season is shaping up to be one of the most aggressively stacked in years, with major franchise titles from Marvel, DC, Disney, Pixar, and Universal all competing for audience attention across a compressed release window. The trailer record for ‘Brand New Day’ suggests that, whatever the anxieties around the superhero genre’s long-term trajectory, the appetite for this particular iteration of Spider-Man remains as potent as ever.
